ZaZa is more than just an activewear brand; it’s a lifestyle choice for those who value quality, style, and a vibrant approach to life. Sold in the UK, their collections are crafted with precision and care, offering high-end apparel that meets the needs of both men and women who refuse to compromise on their fitness journey. My task was to design a consistent brand identity for the brand which is showcased below with a design rationale document supporting it.
