The Village Florist mobile website redesign

I developed a proposal for a redesign of ‘The Village Florist’ website by adhering to the specific brand guidelines given to me using Invision Studio. This prototype included three distinctive features which made the mobile website somewhat different to others already out there. I considered the needs of the user whilst making my design decisions to improve what the florist website already had to offer. After understanding the user; diverging and converging through potential ideas; building and designing the prototype and lastly testing it on users made me realise that to build a successful prototype, the formative research in the early stages in the project is as important as physically designing the final product or service in this case.