The Deposit Return Scheme currently being trialled in Waitrose stores in Scotland was an interesting brief incorporating both design and simplicity for easy navigation for the customer. I have worked with the store development team and art-workers to produce the final outcome. As the fixture is situated outside of the store, it was important for the design to pass the logo test. In other words, the design had to scream Waitrose without using the lock-up. Other elements such as readability was considered in the choice of typesize and the general colour coverage – the lime green can easily be seen no matter the time of day.
A mixture of Illustrator, Indesign and Photoshop was used.
