My task was to think of designs for the barkers and the stripping to support the packaging in the Prepared Dinner for Tonight campaign for the Classic, Italian, Chinese, Indian and Asian ready meals. I was able to use the patterns and designs done for the packaging on the barkers themselves in an interesting way. I think the challenge was to figure how to fit all elements on the barkers. Paying attention to detail was vital in terms of typography and image crops.
Concept | Prepared Dinner For Tonight Barkers
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